Top Ten SEO Factors for High Ranking in SERPs

Top 10 SEO Tips for Website Optimization

The following factors are very important for website optimization in order to reach the best position in the search engine result pages. You have to check these top 10 SEO tips when designing a website for your business.

1. Meta Title Tag

META title tag is very important in SEO process. It will be displayed at the top of a page of browser. It will be shown when website is shown in the search engine result pages. We can include primary keywords in META title tag for SEO purpose. Title tag should be short and descriptive and its length should be 60 to 70 characters. In search engine result page meta title tag will be clickable text link.

2. Meta Description Tag

Meta Description Tag is another important one in SEO process. In this tag, we can include primary keywords without stuffing. The length of meta description should be less than 160 characters. The content of meta description tag should be meaningful and descriptive for visitors. The meta description of a website will be shown in search engine result pages behind the website url.

3. Meta Keywords Tag

Some search engines still accept meta keywords tag. In this tag you can place your business related keywords. Do not use same content on all pages of meta keywords tag. The length of meta keywords does not exceed 225 characters.

4. Image ALT Tag

HTML allows us to add a textual description of an image for SEO purpose. This process is done through the ALT attribute. The image alt attribute is important factor for usability for search engine optimisation. It allows search engine crawlers to understand what the images represent and helps them to rank in search engine result pages. Image ALT text must be descriptive and it must have primary keywords.

5. Keywords Density

Keyword density is important for search engine optimization but not to exceed a certain number of keywords in the body of your page content. Search engines are using different algorithm that help in determining the search rankings of the various websites. There is no standard formula for the density of keywords but keeping it below five percent of the total words on a web page is good for SEO ranking.

6. Header Tags

The headers and sub headers (H1, H2, H3) in web page content are very important for website optimization in SEO. These are often referred to as the header tags and have to be placed with keywords. Search engines rates such header highly and give high ranking if correctly placed. Header tags are as important as the title tag and these tags are located within the body tag.

7. Image Optimization

Page content optimization is indeed a very important factor in Search engine optimization. But some web designers are unaware to realize that Images optimization also part of content optimization in SEO. Like a good content, images can also drive traffic to website and inclusion in search results. The factors you should know for optimizing images for search engines includes url structure, anchor text tag, and descriptive tag.

8. Content Optimization

Content optimization process has a significant role in website optimization. Search Engine Optimization (SEO) is big business online marketing place in the world of internet. Therefore, loading your web page with relevant keywords and loading of page speed will rank you in the top ten is essential. It is easy task to write a good content but the difficult task that requires much attention is optimizing your content for higher rankings.

9. Canonical Tag

Canonical tag can be found within the head section of a website. It is utilized for several uses. It helps to solve duplication issues and refers to a page on another domain that is the original source of the content.

Canonical tag will instruct the search engines what page is the original source. If there are several identical pages these can be treated as duplicates and eventually will drop out of the search engine result pages, to avoid this we use the canonical tag. Hence the importance for the right page not to be treated as a duplicate content.

10. XML Sitemap Creation

XML Sitemap will guide the search engine spiders that your website has a list of web pages and where those pages are located. Every website must keep sitemaps to both visitors and search engines for its online survival. A sitemap can be in HTML, XML or ROR format depending on its purpose and we can create a sitemap in each format with the help of a tool.

If you have no time to follow the above tips, just hire a top rated SEO company to implement the above tips to your website. JRL SEO has been providing the best search engine optimization services for all kinds of businesses at affordable rate.